How Glyphic Helped Enso Connect Close 15% More Deals, 40% Quicker Than Before

‍Enso Connect offers AI-powered guest experience management software to the hospitality industry. Enso Connect helps lodging businesses simplify operations and focus on customer service by consolidating guest communication channels and automating repetitive tasks.

However, the sales process at Enso Connect had become disjointed, relying more on individual talents than standardized best practices. Reps spend too much time manually writing notes about each call and sending prospects follow-up emails.

What’s more, Nicolas Galantini, Head of Sales at Enso Connect, struggled to monitor reps’ performance and deal progress.

“As the manager, I lacked visibility into conversations to coach my team properly".

Something had to change—fast. So, Enso Connect decided to implement Glyphic’s AI copilot. 

The goal? To regain control over their sales process, empower reps with critical deal insights, and boost conversion rates.

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The Problem: Disjointed Manual Sales Processes

Before implementing Glyphic, Enso Connect’s sales reps each followed their own approach. However, their processes were time-consuming and suboptimal. 

"It was either manual note-taking or lack thereof. Reps would sometimes be so focused on the conversation that they would forget to document certain insights, or they’d go from one call to another without having the chance to write down key details”.

Without proper documentation from sales calls, follow-up was inefficient and disjointed. Plus, Nicolas found it nearly impossible to coach his team without access to call summaries.

"It took me too long to understand what happened during a call".

He had no way to instantly review conversations, spot areas for improvement, and share his suggestions with the team. 

Enso Connect’s sales process was a black box of hidden insights. Nicolas realized they needed a tool that could bring key information to light and end his team’s reliance on manual note-taking. 

That’s where Glyphic came in. 

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The Solution: Implementing Glyphic

Seeing that Glyphic captures critical details from sales calls, generates smart follow-ups, and syncs relevant insights directly with CRM systems like HubSpot, Enso Connect was keen to try it out for themselves. 

"It took me 15 minutes to implement Glyphic. The implementation was extremely simple".

It didn’t take long for him to realize Glyphic was the perfect solution for Enso Connect.

“I was immediately impressed. What really stood out were the quality of insights—it seamlessly understood incredibly technical, niche terms that our reps mentioned during sales calls”.

Soon, Glyphic was transforming every aspect of Enso Connect’s sales processes.

Personalizing the Sales Process

By processing unstructured conversation data into categories like next steps, blockers, and objections, Glyphic helps Enso Connect tailor their process for each customer.

Before reps hop on a call, they can use the Call Preparation feature to get up to speed. 

"You instantly know ‘Okay, those are my next steps. That's my blocker. That's what I need to do to win the deal’".

What’s more, the Ask Glyphic feature means reps can query all call data as if they were speaking to a personal assistant.  

This much-needed context helps reps get up to speed instantly and ensures they stress the right talking points for each individual prospect. 

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Increased Visibility into Sales Conversations

Glyphic’s digestible call summaries gave Enso Connect’s sales leadership an invaluable layer of visibility. 

Thanks to Glyphic’s Deal Insights feature, Nicolas can now easily look over a specific deal and tell reps:

“Okay, you need to stress X, Y, and Z to close this particular customer’.

Not only does this level of visibility increase conversion rates, but it also allows Enso Connect’s sales leaders to better coach reps, helping improve their performance over time. 

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Automated Follow-Ups

Following up is a critical part of the sales process, but it can often be a lengthy and tedious activity. 

Glyphic’s AI sales copilot automatically generates personalized email follow-ups for each call, pre-populating key details, action items, and talking points from the discussion.

This was transformative for Enso Connect. 

"The follow-up emails are a really good kickstarter. We don't use them as-is because we always change them, but it significantly cuts down the time we spend creating these emails".

By using call summaries and transcripts to create instant first drafts, Glyphic’s AI sales copilot makes following up as simple as possible for Enso Connect’s reps. 

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The Results: Closing 15% More Deals, 40% Quicker

Implementing Glyphic’s AI sales copilot has transformed Enso Connect’s sales process.

Over the first six months of using Glyphic, Enso Connect increased their sales conversion rate by 15%—a massive boost to an already healthy baseline.

Even more impressive were the impacts on sales cycle length. By keeping deals on track with automated follow-ups and visibility into next steps, Glyphic slashed the company’s average closing times.

"Glyphic has allowed us to close deals on average 40% quicker than before".

Deals that once took 30 days to close were now closing in about 18 days. Shortened sales cycles meant more successful deals, revenue, and commissions for each sales rep. Everyone has benefitted since Enso Connect started using Glyphic. 

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“Just Do It… It’s a Treasure Trove”

Glyphic's AI sales assistant has revolutionized Enso Connect's revenue operations. 

So, what would Nicolas say to other sales teams thinking of adopting Glyphic’s AI copilot? 

“Don’t think twice, just do it. Glyphic surfaces so much useful data. We don’t just use it to boost our sales processes—we also feed the insights into our marketing. It’s a treasure trove”. 

Ready to increase your sales team’s productivity, visibility, and conversions? Book a demo to get started. 

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