How Glyphic Helps DeepSea ‘Sell Smarter’ and Close More Deals

DeepSea is on a mission to make the global shipping industry more efficient and sustainable, leveraging cutting-edge AI technology to provide performance insights that help vessels decrease fuel consumption. 

But DeepSea had a problem on its hands.

As it started to build out its revenue engine, sales reps were spending too much time on low-value tasks like writing post-call notes or sending follow-ups. What’s more, the company lacked a central repository of all its sales data. This meant valuable customer knowledge was getting lost in siloed communication channels.

The solution? Implementing Glyphic’s AI-powered sales copilot. 

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An inefficient, ineffective sales process

With an intricate sales process spanning multiple touchpoints, DeepSea struggled to maintain a unified view of deal progress and health. 

As Joris van Woerkom, VP of Sales at DeepSea, explained:

“It’s a heavy enterprise sales process. There are many touchpoints with the client, so it’s hard for the team and the surrounding teams to keep track of what has been covered. What’s the quality of the deal? What are blockers? What are obstacles?”.

Worse still, sales reps would have to waste time transcribing calls and manually creating notes for each client interaction. As Joris describes,

“We saw how much time our BDMs were spending on transcribing calls and passing this information through our organization."

This process wasn’t just inefficient—it was also ineffective. Reps often forgot crucial customer insights during this manual note-taking process, which had a catastrophic impact on their ability to close deals. 

This haphazard approach also made it difficult for the sales leadership to properly coach and support reps. And with no centralized repository for deal data, reps struggled to prepare for customer calls and meetings. 

“It was impossible for the sales team and the company as a whole to keep track of what had been covered,” says Joris. 

Valuable time was being lost, opportunities were being missed, and deals weren’t progressing as efficiently as they could be. DeepSea realized something had to change. 

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The solution? To sell smarter

The DeepSea leadership team knew they needed to take action fast. That’s when Joris had a lightbulb moment and thought “Hey, we can do this smarter.”

Rather than having reps manually share notes across teams, DeepSea’s leaders asked themselves: how can we leverage technology to automate these repetitive processes?

They realized they needed a solution that could automatically capture sales calls, analyze them, extract important details, automate follow-ups, and act as an all-in-one hub for the company’s deal insights. 

Joris and the sales leadership team set out to find an AI solution that would eliminate redundant manual work, enabling reps to focus on more strategic selling activities.

That’s when they came across Glyphic—an AI assistant built specifically for sales teams. 

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How Glyphic increased sales efficiency

Glyphic was the perfect solution for DeepSea. It frees sales reps from manual note-taking, ensures no key insight is missed, and provides at-a-glance deal progress dashboards. Best of all, DeepSea integrated and started using the tool right away, without any hassle. 

Here’s how Glyphic has transformed DeepSea’s daily sales operations. 

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Automated call recording

Thanks to Glyphic, DeepSea's calls are automatically recorded and stored for quick reference. Glyphic also uses advanced NLP to generate call summaries in minutes, capturing critical details with precision

As Joris explains,

"In a matter of minutes, the entire team has a first of all recording of the call, a summary of the call, and all the action items." 

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Actionable insights

Want to dig deeper than surface-level insights? This is where the Ask Glyphic functionality comes in, allowing DeepSea’s sales reps to quickly uncover key insights hidden within client interactions. 

“The Ask Glyphic functionality is very powerful. You can ask it to summarize a clients’ pain points or surface potential objections and it will give you an answer in just a few seconds. It’s great because although we’re amazing professionals, we sometimes miss stuff. But Glyphic doesn’t,” says Joris.

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No more information silos 

Glyphic centralizes recordings, summaries, and action items in one place, creating a single source of truth for deal data.

“The most important thing is really to capture the knowledge of the deal, all the critical elements: risk, opportunity, exposure, etc.,” explains Joris. Glyphic automatically does this for sales reps without them needing to lift a finger. Better still, they can share these insights with colleagues in just a few clicks. 

Now, DeepSea’s cross-functional teams are always up to date and in the loop. This is a far cry from what life was like before implementing Glyphic. 

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“Part of your sales DNA”

Thanks to Glyphic, DeepSea has transformed its sales productivity. Automated call recording and summarization eliminates tedious manual processes, liberating reps to focus on high-impact selling activities.

And by centralizing recordings, summaries, and action items from customer interactions in one platform, DeepSea unlocks visibility into deal progress and health across its teams. Cross-functional stakeholders get instant access to customer insights as soon as they’re ready. 

By leveraging Glyphic's accurate AI assistant, the DeepSea sales organization runs smoother and smarter. Deals progress faster through enhanced efficiency, and customers benefit from more informed interactions tailored to their needs.

As Joris sums up,

”It becomes part of your sales DNA. We couldn’t imagine life without it.”

Looking to free sales reps from manual tasks and sell smarter? Book a demo to learn how Glyphic works. 

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