Articles

Ascend’s Head of Sales, Chris Surdi, identified a “blind spot” in understanding what drove customer purchases, leading to stalled deals. Manually analyzing patterns was time-consuming and biased. With Glyphic’s deal intelligence solution, Ascend uncovered that growth, not efficiency, was the primary reason customers bought. These insights helped accelerate deals and align their go-to-market strategy. Within two months, Ascend achieved their best sales performance ever. Glyphic provided the data-driven clarity Chris needed to improve deal quality and speed up the sales cycle.